If you haven’t already seen the changes to your Facebook Company Page, last night Facebook re arranged things for a better user experience. Managed tabs are now on the left hand side to make more room for additional apps to be added to the traditional top bar. The logo is now off to the top […]

Producing videos for social platforms is more complicated than taking officewide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they […]

06 Jul 2016

Snapchat Usage Soars

When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the popularity of the social network, indicating that it’s starting to creep into the older generation. Teens are finding the move quite “bizarre.” Alas, that’s exactly what’s happening, as the […]

Facebook makes Pages’ organic reach in News Feed even more dependent on shares. To stay in the friend zone, Facebook will take a harder look at whether friends are sharing a Page’s post before putting it in people’s feeds. http://marketingland.com/facebook-makes-pages-organic-reach…